A Brighter Smile. Done Properly.
For people in Nottingham who want whiter teeth — with honest expectations about what's achievable and results you can maintain.
Professional whitening — with realistic expectations.
Teeth can discolour gradually from coffee, tea, red wine, and the passage of time. Over-the-counter products often disappoint because the concentrations permitted are low. Professional whitening uses regulated, higher-strength gels — applied safely, with custom-fit trays.
We use Boutique® Whitening — and more importantly, we'll tell you honestly what's achievable for your teeth before you start. Not every type of staining responds the same way.
Before we start:
We photograph your current shade and assess what type of staining you have. Some respond well to whitening; others need a different approach. We'll explain which applies to you.
What to expect:
A gradual lightening of your natural teeth over the treatment period, with results that are maintainable through occasional top-ups. Most patients see a noticeable improvement.
Results vary depending on your starting shade and type of staining. We give honest expectations at your assessment.
Is This Right For You?
This is for you if:
This isn't for you if:
Why Our Clients Get Better Results
Professional whitening isn't just about the product — it's about proper assessment and realistic expectations.
Honest Assessment
We photograph your current shade and tell you what's realistically achievable. Some staining responds better than others — we'll explain.
Custom-Fit Trays
Precise impressions ensure even coverage and comfortable wear. No gaps, no leaking gel, no uneven patches.
Maintenance Plan
Your trays are yours to keep. We'll explain exactly how to maintain your results with occasional top-ups.
Your Options
Home Whitening Kit
Custom trays with professional gel. Wear for 1-2 hours daily (or overnight) over 2-4 weeks. Gradual, controlled whitening at your own pace.
From £423
Professional Whitening
In-practice whitening for immediate results. Best for those who want faster visible results.
From £465
What Our Clients Say
"Excellent all round. Clear advice. Excellent dentistry. Friendly and efficient service. Relaxing surroundings. On needing to change dentist, I was referred here by my long time (15 years) dentist on her recommendation. So glad I came!"
Debbie Ainscoe
whitening
Testimonials shown with the permission of our patients. Individual experiences and results vary.
Frequently Asked Questions
How white will my teeth actually get?+
Most clients see 2-8 shades improvement. Results depend on your starting shade and type of staining. We'll give you honest expectations upfront — no exaggerated before/after promises.
Will it damage my teeth?+
No — when done professionally with regulated products. We protect your gums and monitor sensitivity. Some temporary sensitivity is normal and we'll explain how to manage it.
Why not just buy whitening strips?+
Over-the-counter products are weaker and one-size-fits-all. Custom trays ensure even coverage, and professional gel works faster and more predictably. Plus, we'll tell you if whitening will actually work for your type of staining.
1,000+
Happy clients across Nottingham
25
Years of trusted care
40+
Practices refer to us
4.7
★Google rating
Maintain Your Results
Keep your smile bright with our whitening maintenance products and sensitivity-reducing toothpastes.
Browse Our ShopSmile Design Session
Thinking about whitening but unsure which option suits your teeth? Book a complimentary Smile Design Session — we'll explain what's realistically achievable and which approach will work best for you. No charge, no obligation.
What to expect from the consultation →Ready for a Brighter Smile?
Book a Smile Design Session and we'll assess your teeth, tell you what's realistically achievable, and explain your options. No pressure. No exaggerated promises.
Or call us on 0115 910 1447
Whitening guides & aftercare
Helpful reading before and after your treatment.